This is an inspiring and beautiful video directed by Lorcan Finnegan and produced group of talented cohorts. So well conceived and executed. It’s simple but complex, pretty but a little scary, and has a great build to the finish. I want to know what 3d tracking software was used to make this, and how the animation was done. It also rides that fantastic line between the real and the virtual. Oh, and Apple used it for their iphone ads, making it yet another piece of high art in the mainstream engine.
Beautiful video, great find. I especially enjoyed the black and white sketched artwork at the end.
You are correct that apple used an Orba Squara song in those iPhone ads, but you have the wrong song. Apple used “Perfect Timing (This morning)” for the iPhone. This video is for “Gravel”